BBC Worldwide appoints Lewis PR as Singaporean agency
BBC Worldwide has announced the appointment of Lewis PR to handle its public relations in the city state of Singapore, promoting programming content across all channels.
Following a competitive pitch Lewis has been tasked with running an integrated communications campaign including media relations, digital marketing, events and press bureau.
This will be geared toward promoting the BBCs pay TV channels which comprise BBC Knowledge, BBC Lifestyle, BBC Entertainment and CBeebies as well as supporting BBC World News bbc.com/news.
Andy Oliver, senior vice president, APAC, LEWIS PR “Our goal is to help both brands increase viewership and share of voice. We want Singaporeans and expats to know these channels are an incredible source of information, education and entertainment. The best you can find on TV and online.”