The Drum Awards for Marketing - Extended Entry Deadline

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By The Drum Team | Editorial

April 8, 2013 | 1 min read

This cute commercial for Mini manages to make the vehicle look perfect for cool, young urbanites. The unconventional fellow driving it either lives in his garage or parks his car in his living room - it's hard to say which. And from the look of things, he's such a cool dude that nobody in his neighbourhood expects him to pay for anything.

Agency: Iris London

Mini Auto UK

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You won’t catch us or our clients playing it safe. Iris. For the forward.

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