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Accuweather

AccuWeather reveals new brand identity system

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By Gillian West, Social media manager

April 8, 2013 | 2 min read

Worldwide weather forecaster AccuWeather has introduced a new corporate-wide brand identity system designed to better define and distinguish the brand.

The updated identity, revealed at today’s opening of the National Association of Broadcasters trade show in Las Vegas, features a sun logo along with the ‘AccuWeather’ name; both appear in a warm orange tone which was picked as the corporate colour following international research on colour usage.

“These new icons symbolise our distinct advantage over other weather sources,” commented founder, chairman and president of AccuWeather Dr. Joel N. Myers.

The sun logo was picked to symbolise the brand across its digital iterations, including smartphone and tablet apps and social media. The clean design aims to highlight the brand’s sharp focus on accuracy.

Additional logos in the rebrand include brand marks for AccuWeather.com and AccuWeather Enterprise Solutions, the company’s B2B division.

AccuWeather chief executive officer, Barry Lee Myers, added: “These new logos position us for continued worldwide growth as they better represent our company with a consistent look on everything from television screens and newspapers to smart phones, tablets, and more.”

Of the new identity, John Dokes, chief marketing officer at AccuWeather, said: “We hope that the new brand system helps tell our story across all possible media of being the world’s most accurate source of weather information. We are excited to put a warm, fresh face on a brand consumers have trusted for years.”

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