Facebook unveiled a new advert to a US audience yesterday, 6 April, promoting Home for Android which is due to be launched later this month.
Initially aired on CBS, the ad shows a young man boarding a plane while flipping through his friend’s Facebook photos using the Home interface on his Android phone. Each picture then comes to life, with sunbathers, drag queens, cats and his nephew all making an appearance on the aisles of the plane.
However, the ad does not appear to have gone down particularly well with Facebook users who were quick to leave negative comments on the Facebook Mobile account.
One user wrote: “I don’t even understand what they are trying to show us. It makes no sense to me. If I get a Facebook phone is my life going to be like a circus with that annoying tuba sound following me around?”
While another said: “I don't understand why Facebook thinks this ad shows anything they would want to associate with their brand. Public obnoxiousness? Failure to comply with air travel regulations?”
Meanwhile AdWeek’s Tim Nudd also commented on the effectiveness of the ad. He said: “It’s sometimes hard to know why Facebook, whose image problems usually stem from it seeming too big and too invasive, doesn’t try to capture small, human moments rather than cosmic or circus-like ones.”