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Tourism Ireland launches branded taxis in four key UK cities with London Taxi Advertising


By Gillian West, Social media manager

April 5, 2013 | 1 min read

Tourism Ireland has unveiled a fleet of branded taxis organised by London Taxi Advertising.

The customised cars will now feature in four key cities – Manchester, London, Birmingham and Glasgow – in a bid to encourage urban commuters to holiday in Ireland.

The taxis showcase a scenic view of Ireland, comprising of endless fields framed by a marbled pink and lilac sky. The taxis also include Ireland’s patriotic green and carry the Tourism Ireland web address, accompanied by the name ‘The Gathering’, which refers to the year-long cultural celebration of all things Irish.

The full taxi livery is designed to reach the relevant audience in targeted cities covering significant points across Scotland and England, raising Ireland’s profile as a travel destination.


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