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Starcount joins forces with YouTube for first-ever Social Star Awards


By Gillian West, Social media manager

April 5, 2013 | 2 min read

Social media trendspotter Starcount has entered into a partnership with YouTube to bring the inaugural Social Star Awards to an international audience in May.

“Starcount is already demonstrating the power of social media’s billion-and-a-half global users, and their ability to influence celebrities and decision-makers. By working together with YouTube and harnessing the reach of Google and Google+, we will showcase the megastars of social media to a global audience for the world’s only true multi-genre awards event,” said Starcount CEO Drew Thomson.

Supported by the Singapore Socials, Starcount will bring together stars and fans of social media for The Social Star Awards with a 24 hour-long event that shows social media at the cutting edge of new technology.

YouTube has been brought on-board to stream the Awards live via a bespoke YouTube channel, the ceremony will also feature live on Google+ Hangouts with events taking place across three international YouTube Spaces, from Tokyo to London to Los Angeles.

Thomson added: “We anticipate that this could be one of the largest live stream events to date and by featuring live Google Hangouts across three continents, it will be a genuinely global showcase of the importance of social media. This is a transformational deal for Starcount and validates our unique offering in the market.”

Danielle Tiedt, vice president of marketing at YouTube, commented: “The Social Star Awards' innovative 24-hour broadcast concept is perfectly suited for YouTube. For the first time an entire generation, who we call Gen C, has grown up with an unmediated relationship with content. They are defined by the Internet, mobile, and social networking, and the Social Star Awards will celebrate this new cultural moment. We are excited to help make Social Star Awards a truly global event and help them connect with Gen C audiences everywhere.”

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