Smirnoff returns to TV screens with "Nocturnal Awakening" integrated campaign

Smirnoff returns to TV screens this month with its #YoursForTheMaking campaign, encouraging customers to try something new and "drink inventively".

The latest offering from the Diageo brand is part of a £2.5m 'Nocturnal Awakening' integrated campaign featuring TV, digital, PR and POS activity and will run in Britain, Germany and Denmark. The ad was created by JWT New York and first ran in the US last year.

New drink tins have been introduced by Smirnoff, available in both on and off trade outlets to "encourage people to drink inventively".

The popular vodka brand also announced an upcoming experiential campaign across seven cities set to launch in May, inviting consumers to an interactive nightlife experience featuring oversized four poster beds, larger-than-life characters and retro-gaming areas.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.