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By Ishbel Macleod, PR and social media consultant

April 5, 2013 | 1 min read

Sports brand Oakley has unveiled a new campaign with four23, OMD and Maxus, featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.

Building on last year’s ‘Beyond Reason’ campaign, The ‘Change Perspective’ campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy.

Tom Cartmale, Oakley UK brand director, commented: “This spirit of new adventure, new experience and new horizons is what drives our iconic athletes, and has enabled Oakley to reset boundaries in product design and sport performance. We hope this campaign will inspire and intrigue but most of all create a deeper connection with our consumers and enhance awareness & understanding of our lifestyle products, specifically Garage Rock.”

The campaign, which looks at how the three challenge themselves, will include image-enabled print ads, digital and ambient outdoor activity, interactive video web-banners and in-store video displays.

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