£50,000 marketing campaign launches in Liverpool to entice visitors to the city of shopping, lifestyle and culture
A £50,000 marketing campaign to promote Liverpool tourism has been launched, featuring print and online advertising in national newspaper and magazine titles, a dedicated microsite and a number of prize incentives to encourage visitors to the city.
Visit Liverpool: The £50,000 campaign offers tourist incentives
Coordinated by Liverpool City Region Local Enterprise Partnership (LCR LEP), the project was created in conjunction with private sector retail and transport partners Liverpool ONE, Metquarter, City Central BID and Merseyrail and puts shopping, lifestyle and culture in the spotlight.
Glossy magazines such as Stylist, Grazia, More! and Look have carried adverts in recent editions, while The Telegraph online fashion section has featured some of the promotional material. Tate Liverpool, Harvey Nichols, Hotel Indigo Liverpool and the iconic UNESCO waterfront are some of the images used in the adverts.
Tourists are encouraged to visit the city through a dedicated microsite offering promotional prizes, including a shopping break in the city for four people, gift cards and tickets to events.
Pam Wilsher, head of visitor economy development at LCR LEP, said: "Recent campaigns have seen us focus predominantly on culture, but following the success of our retail-themed festive campaign we are delighted to work with our private sector partners again to highlight Liverpool's award-winning retail sector with a strong emphasis on lifestyle.
"We believe the new campaign will help place Liverpool in the forefront of people's minds when planning a city break."
The Christmas By Liverpool marketing campaign's city break competition attracted over 8,000 entries and over 20,000 visits to its microsite were recorded. Tourism generates visitor spend of £3.1bn each year in the city and supports over 40,000 jobs.