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By Ishbel Macleod, PR and social media consultant

April 4, 2013 | 1 min read

Verizon has unveiled a new TV ad, showing a little boy using its FiOS service to get the knowledge to make an Iron Man suit as a science project.

McCann New York created the ad, along with The Embassy: the visual effects company which actually created the suits for the Iron Man films.

Simon Van de Lagemaat, director and co-founder at The Embassy, explained: "We had tons of experience with the suits and were very familiar with getting them converted into our pipeline.

"Every suit is slightly different and each has their unique issues. For Iron Man 3, we had already been working with the suit that was used in the Verizon commercial. Our past experience with the suits helped in securing this project, but our extensive experience with producing quality VFX for tight commercial deadlines was also a valuable asset."

The ad was directed by O Positive's Jim Jenkins.


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