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Phillips Distilling Company unveils UV Vodka campaign with Periscope


By Ishbel Macleod, PR and social media consultant

April 4, 2013 | 1 min read

Phillips Distilling Company has announced the launch of a new campaign to promote its UV Vodka brand.

Minneapolis-based advertising agency Periscope created the campaign for the flavoured vodka, which includes a new website, an interactive photo sharing tool, print and online advertising, sponsored events and newly designed social media.

Katie Alvino, Phillips director of marketing, said: “The new campaign is a strategic marketing shift for UV Vodka. ‘be UV’ reflects the originality of our flavors and the authenticity of our brand. The campaign gives new meaning to the UV Vodka experience, building a brand affinity with consumers and driving business globally.”

The “UV Ad yourself” photo sharing tool allows users to upload pictures of themselves with a custom editing feature.

Periscope creative director, Scott Dahl, said: “‘be UV’ is a permission slip to be yourself. It's both a celebration and a call-to-action that invites people to be bold, unique and bright, just like UV Vodka.”

A new Facebook app allows users to share their “be UV” advertisement instantly.


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