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By Gillian West, Social media manager

April 4, 2013 | 2 min read

Pepsi has unveiled its latest ad campaign starring brand ambassador Beyoncé.

The ad, for Pepsi Max, entitled ‘Mirrors’ sees Beyoncé take a trip down memory lane as the global superstar recreates her most iconic personalities from her past. In the mirrored studio where the ad is set, current Beyoncé is joined by ‘Bootylicious Beyoncé’, ‘Crazy in Love Beyoncé’ and ‘Single Ladies Beyoncé’.

Commenting on the ad, Beyoncé said: “It was the first time I saw those costumes in years and it was very emotional. I had so much fun collaborating on this campaign with Pepsi. I got to re-live some of my favourite past characters and looks. I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.”

The former Destiny’s Child front-woman teased the ad’s reveal yesterday posting on her YouTube channel that fans should return for some exciting news and included the hastag #BeyHereNow. She was signed up as the face of Pepsi in late 2012.

The ad also features a new song from the pop star ‘Grown Woman’, was created by 180 LA and produced by Framestore.

Pepsi Beyonce

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