Liverpool FC is to install a WI-FI network through Xirrus to offer free access in order to better engage with attending fans.
The two-tier 12,000 seat Centenary Stand will be covered by the network, alongside the adjoining corporate facilities, which will offer fans access to share digital content during the match.
This will be the first phase of the roll out, and will be extended in the coming weeks.
The club has explained that the addition of the WI-FI network will allow it to gain insight and feedback from its fan base.
Andrew Robinson, head of digital media and technology at Liverpool Football Club, commented: “Running our own data network based on Xirrus technology means we can provide our fans with a dedicated, robust and high quality experience. The added reliability and performance of high capacity WI-FI over 3G connections will encourage our fans to use social networks like Twitter and Facebook to share their experiences with fans unable to make it to the game.
“A massive driver for this new network is that we can gain more insight into our fans than ever before. Sign-in will be via a one-time registration process using an email address and fans will be encouraged to tell us their likes and dislikes. The technology will allow us to find out what devices fans like to connect with the Club on so we can invest in digital platforms accordingly. We will also find out more about how fans use the stadium and its facilities so we can adapt these to better serve them.
“The experience that we’ve created from day one is something we think fans will get very excited about. We’ll be providing in-match stats, food and drink offers, access to online retail, in-play betting in partnership with Paddy Power and also the ability to engage with a global audience outside of the stadium through social media platforms.
"Specialised high capacity wireless networks will ensure an acceptable user experience for a very large number of concurrent users and devices.”
The network will be available for the first time during Liverpool’s match against West Ham on Sunday 7 April.