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Confused.com Car Insurance

Confused.com unveils marketing campaign raising awareness of issues of lying on policy

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By Ishbel Macleod, PR and social media consultant

April 4, 2013 | 2 min read

Confused.com has unveiled a secret-camera marketing campaign, which looks to raise awareness of the fact that 18 per cent of motorists ‘stretch the truth’ when it comes to applying for their car insurance; and that insurance is invalid if it is discovered lies were told.

The research found that 45 per cent lie about where they keep their car overnight, while 37 per cent don’t tell the truth about their estimated car mileage and 14 per cent lie about their occupation.

Sharon Flaherty, head of content at Confused.com, said: “Honesty is always the best policy when it comes to getting the best insurance deal, but for those amongst us who try to stretch the truth to get a cheaper insurance premium, their time is up.

“Vehicle insurance taken out after the policy holder has been dishonest is invalid and we want to make UK drivers aware of this. We want to ensure all motorists on the roads are protected with the correct insurance for their vehicle should the worst happen.”

As part of the campaign, Confused.com created video showing what people normally exaggerate on their insurance policy.

Confused.com Car Insurance

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