smartclip announces global ad partnership with Samsung
smartclip, the multi-screen video and brand advertising platform, has announced a global ad partnership with Samsung in 19 countries to expand sales coverage.
The deal will see Samsung’s range of Smart TV’s and Blu-ray players promoted throughout North America, Europe, Russia and Australia via its digital advertising platform, Samsung AdHub.
Smartclip specialises in app integration with clickable ads, landing pages optimised for TV screens, product videos, applications and other interactive tools.
Jean-Pierre Fumagalli, CEO at smartclip, said, "Samsung Smart TV’s reach and distribution makes this addition to the smartclip Connected TV portfolio very attractive to our advertisers as this audience is very relevant to advertisers looking to reach a sophisticated and brand conscious demographic.
“This partnership with Samsung delivers significant additional scale across our Connected TV network, and marketers can add Connected TV to their digital mix and reach consumers on all four screens with a like-to-like measurement.”