'see me' works with The Leith Agency to create first new campaign in three years
Scotland’s national campaign to stop the stigma and discrimination of mental ill-health ‘see me’ has revealed it is to combine TV, print, PR, digital and social media for its latest campaign.
Created by The Leith Agency, the campaign carries the message ‘Just Listen’ in a bid to encourage people across Scotland to talk about mental illness and listen to what is said.
From Monday 8 April two new radio adverts will be broadcast, one featuring alternate voices asking if a friend is okay until they finally open up to someone, the other with a voice of someone trying to open up to a friend but noise feedback keeps interrupting them.
A refreshed TV advert goes live this week, which features two friends talking about how one didn’t give up on the other who was experiencing mental ill-health. The TV and radio ads will be supported by prints ads, a PR campaign from Stripe Communications and digital activity handled by blonde.
“The campaign’s aim is to increase the number of Scots who feel comfortable talking about mental health. The TV spot and radio adverts highlight that it’s not always easy to talk but you may be the only person that someone with a mental health problem can turn to,” commented ‘see me’ campaign director, Suzie Vestri.
"Audience research highlighted that members of the public worry about starting the conversations; that their offers of help might be turned down and also that they don’t know where to refer people for further help," she added.
Richard Thomson, group account director at The Leith Agency added: “This is the first new ‘see me’ campaign for three years running across Scotland. We were therefore focused on delivering a powerful message that will encourage Scots to lend the right support to people close to them who may be experiencing mental ill health. Just listening really can change a life and this is what our campaign aims to get across.”
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