Kopparberg Premium Cider reveals new glassware from ButterflyCannon
Cider brand Kopparberg has worked with design agency ButterflyCannon to create a new and unique branded glass inspired by Swedish design.
The glassware aims to convey Kopparberg’s personality with the stylish and uncomplicated design which is a quirky antidote to the tall slim glassware which has become the norm across the trade.
“ButterflyCannon have delivered a distinctive glass with character. A talking point. A glass you want to show off. Some even think it looks like a vase…although we’d suggest you fill it with chunks of ice and splash a chilled Kopparberg in, then kick back and relax,” said Rob Calder, head of marketing at Kopparberg UK.
The new glassware is now set to launch to the UK on-trade from April 2013.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Content created with:
Our process is simple, find the relevant story that connects a brand to its consumer and then obsess about the design detail to ensure you tell it in the most compelling, sensory and evocative way.Find out more