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KFC UK & Ireland releases 'KFC Fast Track' mobile ordering and payment app with AIRTAG

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By Gillian West, Social media manager

April 3, 2013 | 2 min read

KFC UK & Ireland has worked with mobile shopping solutions provider AIRTAG to launch the chain’s mobile and web app for ordering and payments – ‘KFC Fast Track’.

Using AIRTAG’s Airshop Solution, an all in one package platform that allows nearby retailers to launch interactive mobile and web apps for ordering and payments, KFC Fast Track will now be trialled in 10 restaurants across the UK.

Available for iPhone users with the web app soon to be available for all connected devices, the app comes with a seamless ordering experience, geo-location, mobile check-in features for in-store order recall, and customer account functions to store order history, favourite products and payment details.

“Our customers lead increasingly busy lives and KFC Fast Track is focused on helping them order, pay for and collect their food faster than ever before, delivering a great experience throughout,” said Paul Borrett, IT director of KFC UK & Ireland. “We look forward to working closely with AIRTAG and adding many more innovative features to KFC Fast Track in the coming months.”

KFC Fast Track users will be able to collect their orders at any time on the day an order is placed. Once arriving at their selected location all the user needs to do is check-in on their mobile to let staff know they are present in store, after check-in the user gets to skip any queues and head straight ot a unique checkout for Fast Track customers. Geo-fencing is soon to be added to allow for check in before arriving at the restaurant.

Jérémie Leroyer, CEO and co-founder of AIRTAG, added: “We are very pleased to work with KFC in carving out a mobile presence that brings real value to end users and we are very excited for the program’s roll out. We are very pleased to work with KFC in carving out a mobile presence that brings real value to end users and we are very excited for the program’s roll out.”

The 10 UK restaurants using KFC Fast Track will be the centre for international trial and rollout of technology based solutions.

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