Eurolines UK has unveiled its latest advertising campaign, which looks to students to take a coach trip to Europe.
Created by the Walker Agency, the coach trip campaign launched with experiential activity which saw specially-liveried Eurolines coaches visit 13 universities in London, Manchester, Birmingham and Bristol.
The Walker Agency designed and built the ‘Winsdays’ Facebook app which gives students the opportunity to win free coach tickets to Europe every week and experience their own coach trip.
Daryl Irvine, digital creative director at the Walker Agency, said: “Our experiential Coach Trip activity was so well received in 2012 it made sense to develop that idea of fun, group travel into a full campaign for 2013. We’ve developed a lot of online tools and sourced a lot of content to make this as engaging as possible.”
The university tour was promoted through social media, on Spotify and online display advertising.