English National Opera appoints Total Media


By Ishbel Macleod, PR and social media consultant

April 3, 2013 | 2 min read

English National Opera (ENO) has announced the appointment of Total Media to handle a marketing campaign, which aims to make opera more mainstream.

Total Media will produce and manage content-driven media, with the aim of bringing fresh thinking to the opera marketing scene.

Eleanor Appleby, head of marketing at ENO, said: “We were very impressed with Total Media’s passion and determination to help us stand out. They challenged us to re-evaluate how things are currently done in the arts industry and to try something bold. It’s everything we wanted, and I believe that together we can make a real difference to how we communicate and engage with the public, now and in the future.”

Total Media will promote ENO as the entertainment destination for the cultural cognoscenti.

Thomas Laranjo, managing director at Total Media, said: “In such a challenging economic environment, arts bodies must be more creative and make their communications budgets work much harder. ENO has embraced this challenge as an opportunity to explore new ideas and marketing solutions. We are excited to have been chosen by ENO as their partner to innovate and transform their marketing approach.”

With an estimated media spend of £500,000, work on the account starts immediately.

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