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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Capital One thanks football fans for support with Facebook campaign

As the first season of the Capital One Cup winds down, the financial company is saying thank you to fans by creating 10,000 mini football figures.

Working with Jam, the Facebook competition asks fans to submit two photos of themselves, with Capital One to create a bespoke football figure in the likeness of the winners.

Capital One is the sponsor of the Capital One Cup, also known as the League Cup and the official credit card of the Football League.

Each handcrafted figure features the likeness of the fan, along with their name and ‘team number’.

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