Design

Boys fashion brand Lucas Frank puts focus on social media and mobile commerce with redesigned website

By Angela Haggerty | Reporter

April 3, 2013 | 3 min read

Fashion brand Lucas Frank has unveiled a redesigned website with a focus on its social media channels and a more mobile-user targeted approach.

Redesign: The new website features an interactive video

Designed by Wetherby-based Swalk, the website features an interactive one-click video facility, allowing users to click on items of interest in the clip and be taken to a purchase page. The video also provides the option to 'like' or share the item via its social media channels.

Web manager at Swalk, Neal Foster, said: "We were briefed to bring Lucas Frank's contemporary, fun brand to life through its new website. The increase in mobile commerce naturally led us to link the site with the social channels Lucas Frank uses and simplify the buying process with the interactive video.

"By pre-empting user behaviour, the website makes the digital experience much more enjoyable and shopping easy."

Products from the boys fashion brand are available via its website and a number of boutique retailers across the country.

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