The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

April 3, 2013 | 1 min read

Lurpak's advertising just gets better and better; each individual ad now seeming like a miniature work of art. This 60-second beauty directed by Scott Lyon is about an unassuming alchemist - the unshowy cook with "slightly blunt knives" - turning prosaic ingredients into glorious feasts.

Agency: Wieden + Kennedy

Creative: Ray Shaughnessy / Dan Norris

TV Producer: Matthew Ellingham

Production Co: Outsider

Director: Scott Lyon

Producer: Zeno Campbell-Salmon

Photography: John Mathieson

Production Designer: Sam Tidman

Post Production: The Mill

Editing House: Work

Editor: Art Jones


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