Tic Tac

tic tac shakes it up with new festival flavour and campaign

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By Ishbel Macleod, PR and social media consultant

April 2, 2013 | 1 min read

Ferrero confectionary brand tic tac has unveiled a new fruity pack, festival, in time for summer, containing lime, orange, cherry and passion fruit flavoured sweets.

The brand is also joining with the Kiss Beach festival to support the launch, with tic tac to appear in Kiss Beach TV, radio and press advertising as a sponsor, as well as sampling taking place at the event.

A social media campaign will engage consumers further by offering them the chance to win VIP tickets via the tic tac Facebook page.

Levi Boorer, customer development director, said: “We are confident that new tic tac Festival will engage our core audience of 16-24 year olds, with fruity flavours that they love in a festival themed pack that will help them shake up their summer.”

A TV ad for the brand is set to launch next month.

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