By Ishbel Macleod | PR and social media consultant

Leo Burnett

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Rice Krispies article

April 2, 2013 | 1 min read

Kellogg’s Rice Krispies has unveiled a new campaign with Leo Burnett to promote its on pack promotion with Merlin Entertainments Group.

The Merlin Entertainments Group sees kids being able to take an adult to an attraction, such as Alton Towers Resort, Sea Life, and Legoland Windsor, for free.

The 30-second advertisement, entitled ‘Day’s Out’ broke on national TV yesterday, before is makes its cinema debut on 12 April.

The ad shows a little girl wrapping a present for her mother, with the present turning out to be a box of Rice Krispies: the girl wants to take her mum for the day out.

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