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Pure Student Living appoints Language Brand Communication to promote services to Chinese students


By Ishbel Macleod, PR and social media consultant

April 2, 2013 | 1 min read

Pure Student Living has appointed Language Brand Communication to promote its services to Chinese students through sites such as Weibo, Renren and QQ.

The Chinese equivalents of Twitter will be used to communicate directly with students in their native Mandarin and keep them up-to-date with the latest student accommodation options across London.

James Cooper of Pure Student Living said: “As a company serving the Twitter and Facebook generation, it is important that we speak directly with our potential customers – students. With the constant accessibility of social media, we can raise awareness of our offer for the Chinese market and maintain Pure’s growth in this area.”

Language Brand Communication will be responsible for on and offline content delivery in Mandarin as well as responding to media and customer enquiries on Pure’s behalf.


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