Commuter Kitchen, a new series of video recipes hosted by actress Lisa Faulkner, will be broadcast on cross track projection screens on the London Underground from today as a result of research conducted by CBS Outdoor UK.
The broadcaster is set to show the videos in underground stations across central London to tap into the market of hungry commuters. The videos will be accompanied by a website with information on ingredients and recipes used in the clips and an option for travellers to vote for favourites using the Twitter hashtag #commuterkitchen.
The show's host, Lisa Faulkner - winner of BBC Celebrity Masterchef in 2010 and former Holby City actress - also co-hosts a product placement cookery programme on Channel 4, in a partnership between Channel 4 and Sainsbury's.
Jason Cotterrell, managing director at CBS Outdoor UK, said: "This attention grabbing series reinforces our commitment to understanding the valuable urban audience through our work.shop.play. research, and using those findings to develop engaging content for London’s commuters.
"Commuter Kitchen also aligns with our strategy of developing the cross track projection format as a content channel across the network. This builds on our hugely successful partnership with Time Out, which saw a 45 per cent increase in its website traffic since the launch of the campaign."
Last year, CBS Outdoor UK teamed up with listings magazine Timeout to broadcast updates on London Underground screens on things to do in the city, such as theatre, exhibitions and restaurants.
Commuter Kitchen was created after research from CBS Outdoor UK's work.shop.play panel showed one in two people bought food shopping on the journey home from work, while 68 per cent of people looked for more inspiration with their meal choices.