McArthurGlen joins forces with Grazia to celebrate spring with a 'Fashion Fling'

Brands such as Lulu Guinness,Ted Baker and Kurt Geiger will be involved in the Fashion Fling

To celebrate the start of the spring fashion season McArthurGlen Designer Outlets has unveiled ‘Fashion Fling’, a two week national initiative hosted by the Designer Outlet Group which sees limited edition fashion hub installations feature across its seven UK centres.

Aimed at women aged 18-34, ‘Fashion Fling’ hopes to reaffirm McArthurGlen as the one-stop out-of-town destination for reasonably-priced, fashionable clothing and sees the retail chain partner with Grazia magazine to promote its spring ranges.

Created by McArthurGlen’s creative agency WARL, with media through the7starts and PR through Rain Communications, ‘Fashion Fling’ also sees exclusive offers and discounts made available to shoppers from Saturday 6 April.

Included as part of the event is flash sales, giveaways, and special events in partnership with fashion weekly Grazia. Ads promoting the activity will run across print, online and on the iPad issue of the magazine. This will be followed by Grazia’s ‘exclusive peek’ at the ranges which will be published across all mediums as well as a competition to win a weekend to Milan. Grazia will also host trend talks at McArthurGlen outlets.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.