Ketel One Vodka uses ‘GIF-iti’ artist to bring campaign to life

Ketel One Vodka has unveiled an outdoor event with by 180 Amsterdam, featuring ‘GIF-iti’ artist INSA, as part of its international “Do One Thing Well” campaign.

The campaign saw INSA paint murals in an event space in Amsterdam’s arts district, Roest. The images are painted, photographed, and then painted over, before being shown online as a GIF.

Al Moseley, executive creative director at 180 Amsterdam, said: “INSA's work epitomizes the 'Do One Thing Well' philosophy. And this project is unique in pushing the boundaries between an event, outdoor and digital.”

The animated work for the Diageo-owned vodka brand will now be seeded globally.

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