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Chivas

Chivas MASHTUN games app launches with Havas Worldwide London

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By Ishbel Macleod, PR and social media consultant

April 2, 2013 | 3 min read

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has today unveiled a free app on iTunes, called Chivas MASHTUN.

The campaign to promote the app is being launched on Facebook by Havas Worldwide London.

Andre Moreira, creative director at Havas Worldwide London, said: “The real benefit of Chivas MASHTUN isn’t about the smartphones at all, it’s about the fun and interaction it creates between people at a party, really bringing to life the idea that Chivas makes you a better host.”

The app, created by Somethin’ Else, comprises of five games, created for a minimum of two people, and automatically suggests the number of teams and players on each team, based on guests and phones or tablets devices in the room.

James Slack, global brand director of Chivas, said: "Chivas MASHTUN combines elements that we know modern gentlemen love: games, gadgets and, above all, being a great party host. Chivas has always been about bringing people together, celebrating friendship and generosity. With this new venture, we wanted to change the rules of gaming technology, which can be insular, and make entertaining at home sociable, entertaining and memorable."

Games available on the MASHTUN include a rhythm and memory game and a modern take on hide and seek.

Paul Bennun, CCO at Somethin’ Else, said: “We wanted to show how video games could be about making people look at each other rather than their screens ... we think this is possibly the most interesting area for games today. This collaboration with Havas Worldwide London shows why enlightened brands and agencies are instrumental in the future of content. Together we've created a parlour game like never before — truly social and sophisticated, challenging people’s perceptions of technology and gaming.”

A mash tun is a brewing vessel for mashing grain and water to make wort for Scotch whisky.

Chivas

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Havas

Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.

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