Paddy Power unveils latest ad for 'We Hear You' campaign

Paddy Power has unveiled its ‘Tip Tracker Psychic’ advert developed by Crispin Porter + Bogusky, which comes as part of the We Hear You campaign.

Paddy Power launched the campaign in response to the constant chatter on Paddy’s Facebook wall about Big Grand National tips. As such, the TV campaign, which launched today (30 March), shows how Paddy Power can “track” the source of dodgy tips back to their unreliable roots.

This, the second ad in the series, aims to dissuade punters from listening to Grand National tips by tracing one punter’s tip back to a backstreet mystic called “Teresa”.

The 30-second spot ends by saying that listening to tips is unwise, instead take part in Paddy Power’s Grand National offer.

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