Charity website Justgiving.com has announced that it has seen a 26 per cent rise in donations this year thanks to a surge in mobile donations.
Justgiving.com partnered with Vodafone to release the JustTextGiving service, simplifying donations by giving charities their own text code to allow people to donate via a quick message.
Since its set-up, which was a joint venture involving Anne-Marie Huby, former UK chief of the charity Médecins Sans Frontières, and Zarine Kharas, more than 17,000 have signed up to the service.
As such, the company is streamlining its mobile donation service so people can give in one touch of the button rather than two.
Speaking to the Independent on the boost in donation thanks to mobile giving, Huby, Justgiving's co-founder and managing director, said: "Not only does it mean charities discover mobile giving at no cost at all, but it also helps them to understand how else they could be using digital media,"
She continued: "Online giving is still a small proportion of what people give in the UK. There is still an ongoing move to online which I can only assume we are benefiting from. All players in our space are seeing more people move to online, exactly as they did in earlier times with banking and shopping. It is a much more efficient way of collecting money."