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Internet advertising hit $99 billion in 2012, GroupM finds

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By Ishbel Macleod | PR and social media consultant

March 29, 2013 | 2 min read

Research from GroupM unveiled this week has found that internet advertising in 2012 hit $99 billion, accounting for 19.5 per cent of all global measured advertising expenditures.

The study also predicted that in 2013 digital advertising spending will reach $113.5 billion globally: 14.6 per cent more than 2012.

Global chief digital officer Rob Norman said in the report: “The internet no longer belongs to the old world and eastern Asia, nor does it depend upon evolution of infrastructure conceived a generation or more ago, but instead reaches every continent and economically active individual.

“Ken Olsen, founder and CEO of Digital Equipment said in 1977, ‘There is no reason for any individual to have a computer in his home.’ It turns out that he may, inadvertently, have been right. Why have a computer in your home when you can have computing anywhere you like?”

“Tablets created an entirely new and original mechanism of media consumption in less than three years. Tablets combine the display quality of HDTV, the interactivity of the PC and the location awareness, touch interface and app ecosystem of the mobile phone. Media is being re-imagined for the tablet and is increasingly seen as the future home of what we have always described as the print industry, the decline of which is precipitous with ever-fewer exceptions.”

The report also predicted that e-commerce per user will stand at $859 in 2013, a 64 per cent increase since 2007. It was found that international e-commerce in total added up to $917 billion for 2012 with a run-rate of growth of 18 per cent, to a predicted $1.1 trillion in 2013.

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