Five Easter campaigns from agencies: Creative Spark, Bell Pottinger Private, Carbon, Smarts PR, Orchard

By Ishbel Macleod, PR and social media consultant




March 29, 2013 | 3 min read

It’s Good Friday, and the majority of offices are emptier than a tumbleweed convention.

However, some agencies still are in, and have created Easter projects over the last week – here we take a look at five of them.

Yesterday we checked out some of the best Easter campaigns unveiled by brands.

Bell Pottinger Private

The problem with being the Easter bunny is that it is only a seasonal role. Bell Pottinger has unveiled a video (above) following Easter bunny on his job-hunt-journey, from the lows of being rejected time and time again, to the highs of finding a dream job at the communications giant and meeting its founder in the lift.

Creative Spark

Creative Spark this week led its #sparkbunny competition, where clients and press were invited to watch out on for the Easter Bunny via a webcam inside the agency’s studio – with those who tweeted after spotting the bunny being in with a chance of winning a prize.Yesterday, the agency used Skype to let ‘friends’ see the agency through the eyes of the bunny and collect treats.


Carbon Marketing suggested that we remember brands 11.6 times more when we experience them with emotion. How to get the brand remembered: show a live stream of baby chicks with a link to various ways to contact the agency.Unfortunately now not available, the live stream suggested that clients ‘don’t be chicken’ and get in touch. We like puns. We like ickle fluffy chicks. This combined the two.


Fancy an Easter egg bigger than your head? That’s what Orchard was offering on Twitter, with two winners a day between Monday and Thursday.To enter, followers had to tweet ‘I'd love an @Orchardtweets Easter egg that's bigger than my head #OrchardEggs’One winner, Mike Stephens – pictured with his egg – auctioned his off, raising £55 for RSPCA Manchester and Salford to ‘help the abandoned bunnies’.

Smarts PR

And finally, a nod at those in the office today: those at Smarts PR took place in a egg decorating competition.The winner was Katrina’s ‘Great British egg off’.

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