The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

March 29, 2013 | 1 min read

Smart, gently funny ad for a new cider shows the product being launched as the latest must-have in a different kind of apple store to the one we're familiar with. Full of clever little jokes, it ends on the notion that "it works perfectly in direct sunlight" and is more apples than apps. Great way to introduce a premium cider.

Agency: Fold 7

Creative: Ryan Newey / Rob Porteous / Dave Askwith

TV Producer: Sam Balderstone

Production Co: RSA

Director: Mat Kirkby

Photography: Magni Agustsson

Post Production: Big Buoy

Editing House: Final Cut

Editor: Joe Guest

Audio: 750MPH


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