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Warner Bros Discovery

Warner Leisure Hotels appoints Aesop to create a brand identity


By Ishbel Macleod, PR and social media consultant

March 28, 2013 | 2 min read

Warner Leisure Hotels has announced the appointment of Aesop to create a brand identity to be communicated across all its platforms, following a two round pitch process.

Aesop will now create a brand identity and communication idea that can be applied across multiple platforms, from website to TV advertising and everything in between.

Mat Finch, Warner head of sales and commercial, said: “We chose Aesop to capture the essence of our brand and really bring it to life because their approach was highly creative and thoughtful – the team really understood us and our business challenges.”

After the brand identity is created, Aesop will create a full suite of marketing materials for the hotel brand.

Aesop executive creative director Martin Grimer said: “Warner is a really exciting client to work with. It is a great brand and a really interesting marketplace. We’re talking about – and will be talking to – people who grew up in the 50s and 60s at a time of huge social upheaval; in effect they are the first generation of young-minded older people and finding stories to engage them is a fabulous challenge. We can’t wait to get cracking.”

Warner Leisure Hotels specialises in holidays for grown-ups.

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