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Red Bull Public Relations Social Media

Red Bull promotes Editions with Instagram campaign from We Are Social

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By Gillian West | Social media manager

March 28, 2013 | 1 min read

To celebrate the launch of Red Bull Editions We Are Social has created a collaborative art project to bring to life the colours of each of the Editions through Instagram.

Available in Cranberry (red), Lime (silver), and Blueberry (blue), Red Bull fans are invited to upload pictures to Instagram using the hashtags #rededitionplease #silvereditionplease and #blueeditionplease along with the handle @redbulluk to qualify their Instagram to appear in a bespoke Gallery.

If a UK-based user’s entry makes it into the Gallery they’ll qualify for a can of Red Bull Editions to be sent out to them to try. Fans are encouraged to submit as many images as possible with the most inspiring shots being showcased in locations around cities across the UK.

Mike Kus, Naomi Atkinson and Finn Beales have been chosen to judge the submissions as influential and creative Instagram users themselves. All three will also be posting a collection of images on one of the three hashtags over the campaign period.

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