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Wayne Arnold

Profero global CEO Wayne Arnold to lead in Singapore as Asia Pacific operations overtake EMEA and the Americas

By Angela Haggerty, Reporter

March 28, 2013 | 2 min read

Co-founder and global CEO of the digital giant Profero Wayne Arnold is set to move from the agency's New York office to Singapore as its Asia-Pacific operation overtake EMEA and the Americas.

Move: Wayne Arnold will relocate from New York to Singapore

The agency was set up in London in 1998 and now operates in America, Asia, Australia and throughout Europe.

"Whilst many agencies have publicly states their commitment to the Asia-Pacific region, Profero becomes the only major global agency to have such a senior team currently on the ground," said Arnold. "2013 will be the first year our Asia Pacific operations will be larger than EMEA and the Americas.

"Profero's Asia Pacific growth has been fuelled by North American and European business looking to expand into the region, and we anticipate this will continue."

"This is a major milestone and credit to our talented team especially when you consider we are seeing considerable growth in all our regions," he added.

Arnold has been based in New York since 2010 and launched Profero's North American operations.

Wayne Arnold

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