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John Lewis

John Lewis to run month-long 'Shop Spring This April’ campaign featuring a different promotion each day


By Stephen Lepitak, -

March 28, 2013 | 2 min read

John Lewis has released a campaign for April which will offer exclusive offers and free gifts for each day of the month.

Developed by Adam and Eve DDB and Manning Gottlieb OMD, the ‘Shop Spring This April’ campaign will also include partnerships with Metro and The Times to promote the daily exclusives across their print, online, mobile and tablet editions.

Lloyd Page, head of marketing, brand at John Lewis, described the campaign as: “a major new initiative for John Lewis as we look to inspire our customers with a range of different daily exclusives on the products we know our customers love."

In-store creative across John Lewis stores and its website will also feature amongst the activity, with each exclusive becoming available from midnight to midnight each day, across online and in-store, while available.

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