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Barack Obama

Blue State Digital hires senior digital Obama presidential campaign personnel as Joe Rospars becomes CEO


By Stephen Lepitak, -

March 28, 2013 | 3 min read

Digital agency Blue State Digital, which made its name for its work on Barak Obama’s first presidential campaign, has hired 16 digital strategists and technologists from Obama's second election campaign last year, as co-founder Joe Rospars (pictured) becomes CEO.

The newly created CEO role will see Rospars charged with steering the agency’s digital marketing for clients that include the Green Bay Packers, Google, Ford and Lady Gaga’s Born This Way Foundation. He will also work alongside Jascha Franklin-Hodge, founding partner and chief technology officer, to help develop the company’s technology offering.

“Our vision for BSD from the beginning was ambitious, but we knew we would be successful with any type of organisation looking to create change and engage deeply with a constituency,” said Franklin-Hodge. “Joe’s creativity and strategic insights, his organizational sensibility and his proven leadership in the campaign trenches have positioned him perfectly to take on this new role with the same determination he had when we founded the company almost a decade ago.”

Meanwhile, the addition of the new staff brings the agency’s number to 150, including Matthew McGregor, who directed the digital rapid response operations for last year’s campaign, as well as Stephen Muller, the campaign’s head of digital video, who will take on leadership roles within BSD.

McGregor will become political director while Muller is set to take responsibility for ‘key engagements’ within the not-for-profit and brand sectors as associate vice president of strategy.

Returning to the agency is Laura Olin, who was national social media director for the Obama campaign, who will become senior adviser, while Dave Sebag, who was director of digital products for the campaign, has been hired to manage the agency’s new technology development, with a focus on innovation in mobile and social media.

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