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Volvic Juiced set to unveil new ad with Y&R Paris

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By Ishbel Macleod, PR and social media consultant

March 27, 2013 | 1 min read

Danone Waters has announced that it is set to launch its first TV ad for its Volvic Juiced this April.

Created by Y&R Paris, the TV ad will be supported by a targeted poster campaign near to grocery and convenience stores, as well as sampling at train stations and city centres across the UK.

The 20 second ad depicts Volvic natural mineral water bursting through an apple tree in order to create Volvic Juiced.

Blandine Stefani, marketing director of Danone Waters (UK & Ireland) Ltd, said: “We are predicting a very juicy summer ahead and can’t wait to show off our fantastic new ad. Volvic Juiced is a truly refreshing alternative to traditional soft drinks and hopefully this campaign will allow us to share it with more people than ever.”

The campaign is set to run until 19 May.

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