Sainsbury’s Jon Rudoe now appointed to handle digital businesses and mobile offering
Sainsbury’s has announced that its director of online, Jon Rudoe, now has an extended remit as director of online, digital and cross-channel for the company’s digital strategy, all online channels, digital businesses and mobile offering.
Rudoe said: “Our goal is to make our customers' lives easier and deliver the best shopping experience - whether in store, at home or on the go. There’s a huge opportunity in this fast-changing part of our business and I’m excited to take on the challenge.
“Sainsbury’s first launched its online grocery business in 1996 and now regularly serves 190,000 customers a week, delivering to 96 per cent of UK postcodes. It is growing strongly at 20 per cent per year, driven by a combined focus on technology and marketing as well as customer service and product availability.”
Rudoe joins the group development division, reporting to Luke Jenson, group development director.
Jenson said: “Maximising new and existing opportunities in the online and digital space is a key part of our long-term strategy for growth. We’re focused on finding new ways to deliver a compelling digital experience to customers across a range of products and services, from eBooks to Mobile Scan & Go.”
Rudoe joined Sainsbury’s in July 2011 from Ocado where he was head of retail.