Marketing Weak: More Than, St Albans and a bizarre giant teapot
'Feel the love'? Um, no. A marching band decked in the brand's colours is accompanied by a giant teapot as More Than arrives in St Albans to cheer us up with some special offers. Except, they're not that special and the whole exercise is a bit fatuous. The Plusnet band do it better.
And we wouldn't describe St Albans as "a peaceful town in the shires" either - it's a mere London dormitory.