Holiday Inn owner InterContinental Hotels Group to offer free internet access to loyalty programme members
InterContinental Hotels Group (IHG) - owner of Holiday Inn and InterContinental - is set to offer free internet access to its 71m loyalty programme members worldwide after a survey showed nearly half of adults would not stay in a hotel charging for the web.
Benefits: IHG's loyalty members will receive free online access
Elite members will benefit from the move from July this year and it will be extended to all loyalty members throughout 2014. The company also announced a revamp of its Priority Club Rewards loyalty programme, with a name change to IHG Rewards Club.
Chief executive of IHG, Richard Solomons, said: "In today's fast-paced world, we know that travellers need to stay connected and free internet access is increasingly important. I am proud that IHG is the first hotel company to offer free internet globally to all our loyalty programme members.
"2012 marks 10 years since IHG became a standalone company. While we are relatively young as a business, our brands, such as Holiday Inn and InterContinental, have a deep history and a powerful heritage and are instantly recognised by millions around the world."
The IHG internet in hotels survey was carried out by YouGov Plc in March and gathered responses from over 8,000 people across the world. It revealed 43 per cent would choose not to stay in a hotel that charged for the internet, while 23 per cent of business guests said free internet in rooms and throughout a hotel was more important than room service.