By The Drum Team, Editorial

March 27, 2013 | 1 min read

A 10" ad that appears to have taken the same amount of time to make as it does to play. "What if you took our world-famous bourbon and infused it with black cherry?" asks the husky VO. Errr... apparently some abomination called Red Stag, given that a red-hued deer with antlers jumps about over a pile of fruit.

The campaign, from Maxxium UK, is the brand's first national TV ad as part on a £9 million investment.

Jim Beam

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