VisitScotland and Scottish Natural Heritage have today unveiled a £350,000 campaign, which looks to promote five iconic indigenous species of Scotland: the red deer, golden eagle, harbour seal, otter and red squirrel.
The campaign, part of the Year of Natural Scotland 2013, will see billboards run in Manchester, Liverpool, Newcastle, Glasgow and Edinburgh; with radio, written press and online coverage to follow.
Scottish Natural Heritage wants as many people as possible to try to spot all of the Big 5 during the Year of Natural Scotland and to share their experiences through social media.
Ian Jardine, chief executive of Scottish Natural Heritage, said: “Most people will be aware of the animals selected for the Scotland's Big 5 campaign, but many may not have seen them in their natural habitat. We have chosen animals that most people, if they want, can see in many parts of Scotland at almost any time of year. In setting out to discover Scotland’s Big 5, we hope more people will come to enjoy and value Scotland’s rich and diverse wildlife and scenery.
“The Year of Natural Scotland is an ideal opportunity to celebrate Scotland’s dramatic and rich natural environment. In Scotland we have a good chance to see these distinctive animals in a wild setting – something that isn’t possible for many people in Europe today. We know that’s why many come to Scotland on holiday. So let’s make the most of it.”
Those who take part in the Big 5 Twitter and Facebook discussions will be eligible for prizes.