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the Telegraph

Telegraph Media Group announces online UK paywall

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By Ishbel Macleod, PR and social media consultant

March 26, 2013 | 2 min read

Telegraph Media Group has today announced that it is launching an online paywall in the UK, with non-subscribers to be able to access 20 articles a month for free.

Telegraph has revealed that there will be two subscription models: the Web Pack, which combines unlimited web access with our smartphone apps, for £1.99 a month; or a full Digital Pack, which includes tablet editions, for £9.99 a month.

The Telegraph said: “Since The Daily Telegraph's creation in 1855, our newspaper has aimed to bring readers Britain's finest journalism. We were the first national UK newspaper to go online in 1994 and our commitment to bringing you the best writers has not changed. A record global audience, exceeding 60 million a month, is enjoying our award-winning website.

“The Daily Telegraph continues to have more subscribers than any British national newspaper. We are proud of that fact, and we want to reward our loyal subscribers. So from today, we will be extending our successful international web subscription model to UK readers.”

It was rumoured in 2011 that the Telegraph would launch a paywall, but at the time they denied this.

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