Regis Salons incorporates its social media presence into new UK website
Salon brand Regis has unveiled a new website for its UK customer base in a bid to set the salon chain apart from the competition in terms of both functionality and content.
The site has been designed to pull content from Regis’ social networking feeds to provide a constantly updated hub for salon customers. The new site coincides with Regis Salons plans to provide a more consistent multichannel brand experience, refining its digital strategy and engaging with it socially-driven audience.
Key staff profiles, celebrity style blogs and inspiration pages will all be incorporated into the site along with hair and beauty service listings and a salon locator.
Regis UK marketing manager, Jenny Smith, commented: “We want Regis Salons to be at the forefront of the salon industry with regards to our knowledge, talent and service. The success of our social channels to date has shown us the high demand for brand-related content that highlights our personality and expertise as a company, so bringing it together on one website was a logical progression.”