Digital
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16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Number of homes opting for Freeview as first choice digital TV provider surpasses 11m for first time

The number of homes using Freeview as their main digital television provider has reached over 11m for the first time.

Increase: More than 11m homes now opt for Freeview

The news was announced as the provider launched BBC Two HD to replace the existing BBC HD channel and said plans were in place to provide another 10 HD channels by the end of the year on the digital TV platform, subject to regulatory approval.

"The last 12 months have been a landmark year for Freeview," said Ilse Howling, managing director of Freeview. "For the first time, the whole of the UK was able to receive Freeview and Freeview HD following the completion of digital switchover.

"We're delighted that people continue to choose Freeview as the main source of television and we believe our offer, giving people access to over 95 per cent of the most watched TV programmes in the UK, is a strong alternative to pay TV."

Combining with the number using Freeview on a second TV set as well as first choice, the provider now has a reach of 76 per cent of UK television homes. The business also reported strong figures for Freeview HD - now the second biggest HD platform in the UK - with the number of homes with the service at 3.5m and equipment sales at £7.6m.

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