London’s Oxford Street picks up Goosebumps to develop its consumer-facing brand

London’s Oxford Street has picked Goosebumps Brand Consultancy to develop its consumer-facing brand with the aim to help the location continue to be a top shopping spot.

Jen Chassels, of the New West End Company that’s responsible for the street’s marketing and promotion, said: “With the coming of Cross Rail and the launch of new flagship sites, the physical development of Oxford Street is moving forward at a pace. We need to create a brand that’s just as dynamic. Goosebumps’ ideas and methodology presented the best fit with our ambitions.”