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London’s Oxford Street picks up Goosebumps to develop its consumer-facing brand

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By Ishbel Macleod, PR and social media consultant

March 26, 2013 | 1 min read

London’s Oxford Street has picked Goosebumps Brand Consultancy to develop its consumer-facing brand with the aim to help the location continue to be a top shopping spot.

Jen Chassels, of the New West End Company that’s responsible for the street’s marketing and promotion, said: “With the coming of Cross Rail and the launch of new flagship sites, the physical development of Oxford Street is moving forward at a pace. We need to create a brand that’s just as dynamic. Goosebumps’ ideas and methodology presented the best fit with our ambitions.”

Simon Cotterrell, founder of Goosebumps Brand Consultancy, said: “Oxford Street is one of the most iconic streets on the planet so we’re extremely honoured to have been asked to be a part of its future.”

Goosebumps was appointed following a five way pitch.

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